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1) Crime pays. As just two recent examples, Pfizer was fined a record $2.3 Billion in September 2009 (if $2.3 Billion sounds steep, this represents less than three weeks of sales for the company); and in January 2009, Eli Lilly was fined $1.4 Billion (they had revenue of $20 Billion in 2008). Why do these companies choose criminal conduct over integrity? Payout. Drugs like Vioxx (made by Merck) are very profitable that the drug companies see people getting killed and criminal fines as mere costs of performing.

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